Andrey Vystavkin Blog

From the latest news, NBC is going to reduce 700 jobs by the end of this year. As it was mentioned many times in the Internet: TV medium loses its positions on the market due to Internet development: like it or not, but no one can deny blogosphere as a media source nowadays, it’s more flexible, more open, and easy to join, and it has more information to look for then TV & Radio. By mentioning Vblogs, and Podcasts, you can see, that the “classical media” sources will have tough times in few years.

The Cheap Revolution will not — cannot — come from the top down. It will come from the bottom up. It will come from you. You want to start a media property? Blog. You want to start a radio show? Podcast. You want to start a TV show? Vlog. You want to ad an adman? Build a Gawker Media “blogvertorial” (sorry about that).

Unfortunately the media “giants” didn’t find a good solution for the problem except cutting down the budget, while from another side of society:

The problem with old guys on newspapers trying to attract young people is that they pander and insult the people they so desperately want to attract. They create lite products because they think the young have no attention span when, far more likely, the young have no patience for the overlong blatherings of the old.

A new generation like my coevals or younger, will form the media by accepting diversity of the sources and a big potential of self-education:

The new students seemed to be studying more in groups in the library. They huddled around their laptops teaching each other. They watched videotaped lectures of other professors when they couldn’t understand their teacher’s lessons.

The newspapers and TV still didn’t get it - we don’t need them as the main source of information anymore, they are used for comparison sake in order to state our own understanding of the things.