Eyetracking in Article Design
Surfing around some usability websites, I’ve found a great article about eyetracking statistics collected by Nielsen and Tara Pernice Coyne(the Nielsen/Norman Group’s director of research), which provided the designers with some basic understandings of proper information placement.
“[With eyetracking] we can see that a user may navigate the page of an interface that houses the info she wants,” she said, “but if the text is poorly presented, or the navigation is cluttered, or there are too many superfluous images so she cannot easily find what she needs. This is a lost opportunity.”
They’ve summarised some of the main points of information distribution, according to its types, like: image usage, content development etc.
Some of the results were even a bit funny in image analysing test due to gender difference of questioned audience, anyway it’s worth of reading for everyone, since most of us, knowing these basics, like to forget about them, of simply underestimate their importance.
